Who We Are
Initiative for Sanitation and Hygiene Towards All (ISHTA)
ISHTA aims to address the following two challenges:
- Lack of hygiene in toilets (toilets at highways, airports, railways, hospitals, hostels, offices, restaurants and other places) which often lead to UTIs and a variety of other infections due to lack of sanitation and misuse, and
- Non-availability of toilets in several areas resulting in archaic methods of waste disposal and risk to environment.
Our approach is to innovate, stay simple and impact:
- We have developed a unique, easy to carry, no touch, comfortable, waterproof cover for toilet seat - “ISHTA” - for use in toilets. It provides a clean experience and helps prevent UTIs and other infections unknowingly contracted at times while using toilet seats.
- We contribute a part of ISHTA sale proceeds to organisations constructing and maintaining toilets.
- We try engage women (otherwise working as house helps) in our processes, helping them to earn extra money and learn to be ambassadors of change in hygiene habits.
- Clean is also Green... ISHTA is minimalistic and follows 3Rs- Reduce the use of paper, Redeploy part proceeds for sanitation, Recyclable material for environment safe disposal.
At ISHTA we strive for synergy: some make ISHTA, some add a brick for a toilet, some earn and learn, and sanitation becomes a reality in many ways for all. Everyone engaged contributes and achieves for oneself and each other.
ISHTA is a prayer for a small step... let’s take it together.